INTRACLASS#8

TOPIC: Basic principles and consumer psychology.

OBJECTIVE: Analyze to the environment and technological.

Environment and Internet.

The capital of Ecuador has the best Internet service.

•  El Oro is ranked 11th in the ranking of the best internet service.
•  by area, the greatest use of the internet is in the urban area and, to a lesser extent, in the rural area.
•  The rural area uses the public internet service.
•  Greater use of the internet is to seek information and to communicate.
•  Digital illiterates are in the rural area.

Consumer psychology.

Empathy and importance: The administrators and staff of tourist establishments must provide security and confidence to users, thinking about their benefits and comfort.

•  Brainstorm should be done.
•  It must be built on the ideas of others.

Physiology: people who only seek to satisfy their basic needs such as eating or sleeping.

•  Security: people who prioritize their security before what represents the investment of the service.
•  Affiliation: loyalty of users by tourist establishments.
• Recognition: people who associate or group in clubs to obtain recognition or status.

Self-realization: people who seek their emotional or intellectual satisfaction regardless of the money they represent.

RESULT

In this class we learned what the factors are and what emotions the consumer takes into account when choosing a product or a service. It is necessary to emphasize that in many of the occasions the economic environment that surrounds us takes a lot of importance in this action.