INTRACLASS N#30

TOPIC: Solutions

OBJECTIVE: functional objectives of a Web page.

DEVELOPMENT

Web promotion is the set of activities, techniques and methods that are used to induce 

the target audience to enter, browse or visit the website that is intended to promote.

Web promotion is used to attract the right visitors to the website, 

whether to disseminate certain information, offer products and / or services, etc.

On the other hand, online promotion uses 

this medium as one of its options to promote products and / or services that, 

in general, have already been promoted in a traditional way, for example, 

through personal sales, television advertising, radio and newspapers, sales promotion, etc.

RESULT
The web promotion basically consists of attracting the right visitors to a certain website through the implementation of a set of activities, techniques and methods that we have synthesized in a series of five steps: 1) Determination of the objectives, 2) Identification of the public objective, 3) message design, 4) decision on the web promotion mix and 5) quantification of the results obtained with the web promotion.

INTRACLASS N#29

TOPIC: Opportunities E-Business

OBJECTIVE: RankBrain

DEVELOPMENT

RankBrain is an artificial
intelligence system (and therefore machine learning) that helps Google process
some of its search results, particularly rare or unique queries. It was
launched in early 2015 and Google uses it globally. It is an SEO factor of the
most important.

With the implementation of
this system and with the algorithm constantly learning it is logical that the
trends of the keywords change very quickly, which will make some SEO
workers go crazy. Therefore, the strategies should not be so rigid in terms of
the positioning of a specific keyword, but rather that we should be more flexible 

and open to possible changes.

RESULT :
Gather information from the world Offer in a relevant and organized way for easy access

INTRACLASS N#28

TOPIC: Positioning of search engines SEO.

OBJECTIVE: Analyze the SEO search engine positioning.

DEVELOPMENT

SEO Cycle.-

1. Investigate Keywords.

2. Analyze competition.

3. Analyze website.

4. Improve website.

5. Submit website.

6. Monitor rankings.

7. Report reports.

8. Generate links.

SEO Tools.-

- MOZ

-SEOBOOK

-SEOQUAKE

-GOOGLE KEY WORD TOOL

-WEBSITE GRADER

-SEO SCORES

-SEOSITE CHECK UP

RESULT

It was possible to analyze the cycle of SEO positioning strategies, as well as explain about SEO tools.

INTRACLASS N#27

TOPIC: GOOGLE SITES.

OBJECTIVE: Create a web page for the tourist promotion of the JUMÓN Parish.

DEVELOPMENT

Create a Google site.-

1. On a computer, open the new version of Google Sites.

2. Bottom right, click Create.

3. Add content to your website.

4. To post the changes, click Publish up on the right.

Make a copy of a website.-

1. On a computer, open the website you want to copy in the new version of Google Sites.

2. At the top right, click More More than Duplicate website.

3. Under "File name", type a name for the copied website.

4. Optional: To change the website's location, click Change.

5. Click on OK.

Name a website.-

1. On a computer, open a website in the new version of Google Sites.

2. Top left, click on Site without title.

3. Enter the name of the file on your website.

4. Press the Enter or return key.

Change the name of a website.-

1. On a computer, open the new version of Google Sites.

2. Find the site to which you want to change the name.

3. Click on More then Rename.

4. Write the new name and click OK.

Add a title.-

1. On a computer, open a website in the new version of Google Sites.

2. Top left, click

3. Enter the name of the website.

4. Press the Enter or Return key.

RESULT

Platform link Quinta los Samanes

INTRACLASS N#26

INTRACLASS N°

TOPIC E-business opportunities.

OBJECTIVE: To efficiently use TICS in business management.

DEVELOPMENT

GOOGLE PENGUIN.-

SEO is one of the
"disciplines" that has changed the most in recent years. We just have
to look at the large number of updates that have been Penguin and Panda, and
how they have turned 180 degrees to what was understood by SEO until recently.
Now with SEO pursues what Matt Cutts himself qualifies as "Search
Experience Optimization" or what is the same, "all for the user."


Although there are thousands
of factors in which a search engine is based to position one page or another
one could say that there are two basic factors: authority and relevance


The authority is basically the
popularity of a website. The more popular the information, the more valuable it
is. This factor is what a search engine takes more into account since it is
based on the user's own experience. The more a content is shared, the more
users have found it useful.


Result


It was possible to understand what an
SEO strategy and an SEM strategy consists of. And what is the PENGUIN CLAULER.

INTRACLASS N#25

TOPIC: Opportunities E- Business

OBJECTIVE: To use on-line and off-line strategies for the promotion of tourist attractions.

RESULT:

A blog was created to share information about the tourist destination, in addition to flyers and advertising spots for its dissemination

INTRACLASS N#24

TOPIC:  Opportunities E-business

OBJECTIVE:  Marketplace, tools and services.

DEVELOPMENT

1. Clear Winners

-AMAZON

-Eay -Careerbuilder.com

-Google

2. MARKETPLACE

Web space to get new suppliers or customers for their products and develop commercial networks.

3. SERVICES

-Content

- Deprocesses.

-Applications.

4. Computing in the CLOUD

-Public cloud.

- Private cloud

5. Electronic Administration

Modernization.-

-Organization.

-People Management.

-Quality and simplification.

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-Change management.

-Management of knowledge.

-Citizen participation.

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-Interoperality.

-Thematic tour.

-E-services.

RESULT

New concepts were learned such as: clauler, Penguin, Zeocks and e-send.