INTRACLASS N#26

INTRACLASS N°

TOPIC E-business opportunities.

OBJECTIVE: To efficiently use TICS in business management.

DEVELOPMENT

GOOGLE PENGUIN.-

SEO is one of the
"disciplines" that has changed the most in recent years. We just have
to look at the large number of updates that have been Penguin and Panda, and
how they have turned 180 degrees to what was understood by SEO until recently.
Now with SEO pursues what Matt Cutts himself qualifies as "Search
Experience Optimization" or what is the same, "all for the user."


Although there are thousands
of factors in which a search engine is based to position one page or another
one could say that there are two basic factors: authority and relevance


The authority is basically the
popularity of a website. The more popular the information, the more valuable it
is. This factor is what a search engine takes more into account since it is
based on the user's own experience. The more a content is shared, the more
users have found it useful.


Result


It was possible to understand what an
SEO strategy and an SEM strategy consists of. And what is the PENGUIN CLAULER.