INTRACLASS#13

TOPIC: Strategies to consider for e-business development.

OBJECTIVE: Analyze the evolution of competitive advantages.

Competitive advantage

 Any characteristic of the company that differentiates it from the others placing it in a relative superior position to compete.

•  Cost advantage.
•  Advantage for product differentiation.
•  Transaction advantage.

competitive strategy
take offensive or defensive actions to create a defensible position in an industrial sector.

Internal Factors

•  Strengths.
• Weaknesses

External factors.-

•   Opportunities.
•  Threats

RESULT:

Identification of the competitive advantages for the application in tourism.