INTRACLASS N# 20

DATE:  Monday 16 - July - 2018

TOPIC:  E-business today.

OBJECTIVE: Analyze the current situation of electronic businesses and their trends, to generate valuable ideas for tourism entrepreneurship.

KEY TRAIN MANIFEST ANALYSIS, THE 95 THESES

The interesting thing about this is that it was published just after the "Bubble of the dot com" exploded, a moment in which there was a rapid growth of shares in companies linked to the then new Internet sector and the so-called New Economy. But with the passage of time, the vast majority of these organizations went bankrupt due to flaws in their business models.

The Cluetrain Manifesto collects and organizes the learning that was obtained from this financial catastrophe. And he laid the foundations for what we currently live with social networks and hyperconnectivity.

The 22 immutable laws of marketing.-

ü  Law of Leadership.

ü  Law of the Category.

ü  Law of the mind.

ü  Law of Perception.

ü  Law of Concentration.

ü  Law of Exclusivity.

ü  Law of the Ladder.

ü  Law of duality.

ü  Law of the Opposite.

ü  Law of the Division.

ü  Law of the Perspective.

ü  Law of Line Extension.

ü  Law of Sacrifice.

ü  Law of Attributes.

ü  Law of Sincerity.

ü  Law of Singularity.

ü  Law of the Unpredictable.

ü  Law of Success.

ü  Failure Law.

ü  Law of the Sensationalist Note.

ü  Law of Acceleration.

ü  Law of Resources.

Electronic commerce revenue models.

ü  For advertising.

ü  For sales.

ü  By affiliation.

ü  By subscription.

ü  Freemium.

RESULT:

To achieve success in electronic commerce is very important advertising, so you must apply the 22 laws of marketing.